24 Jun 2026/ Latest News
New work by Stylist Papama Mtwisha, Make Up by Alex Botha & Hair by Saadique Ryklief for Dossier Magazine SA // @dossiermagazinesa
New work by Stylist Papama Mtwisha, Make Up by Alex Botha & Hair by Saadique Ryklief for Dossier Magazine SA // @dossiermagazinesa
Staring @bonang_m @boity @tanseycoetzee and models from @bossmodelsjhb @icemodelsjhb @auramodelsza @3dmodelagency @myfriendned Production by @rialovin from @gpma.co Agency @sinnamon_pr represented by @courtney.stride Photography by @margueriteoelofse Styling by @papamamar Make Up by @alexandra_julliet_mua and @liezlleach Hair by @saadique Video by @onlineify.sa Models : Chris Luis. Kiara Coetzee. Kunda Madhandara. Leanatte Ndlovu . Bethel Sanza. Amir. Neo #generationgucci
“Demna’s vision for Generation Gucci is not about clothes alone. It is about staging heritage as theatre, intimacy as spectacle, and family as manifesto. He reframes @gucci 's codes through narrative, turning a simple dinner in the old family home into a dynasty portrait. The feast is not food, it is character.
The glamorous aunt, radiant and overdressed, becomes the echo of Gucci’s past. The uncle, too cool to care, embodies irreverence — monogram as attitude, nonchalance as power. The party girls, mischievous and decadent, are the pulse of provocation. The mother anchors the dynasty, her presence a crown worn without ceremony. The twins move like reflections, conspiratorial and doubled, while the brother leans into shadow, understated yet magnetic. And then the Italian boyfriend — the outsider folded in — destabilises the aristocracy of sleaze, making the family saga feel global, cosmopolitan, uncontainable.
Together they form Demna’s dynasty: a chorus of gestures, laughter, and side‐eyes stitched into Gucci’s language. This is not a runway but a gathering, where glamour collides with cool, intimacy reframes excess, and every seat at the table is a front row. Generation Gucci becomes a family saga — mischievous, alive, and profound — proving that fashion’s true inheritance lies not in objects but in stories, in the way generations gather, remember, and reinvent.”



